For 20 years, Heidi has bootstrapped, scaled, and exited companies across B2B SaaS, IRL experiences, arts and entertainment, as well as D2C retail and e-commerce. She launched her first venture at 11, grew a global multi-million-dollar enterprise, published a book, and has worked with thousands of founders to launch, streamline, or—when needed—rescue their businesses.
With an obsession for efficiency, a data-driven mindset, and a knack for untangling business chaos, Heidi is often called the "Marie Kondo of Small Business." She invests in and mentors founders, helping them cut through the noise of entrepreneurship, get organized, and scale profitability and sustainably.
BY
heidi
luerra
"We've all seen Luerra in action, taking her big idea from a one-woman operation to a national, and even a bit international, artistic empire. She never ceased to learn and evolve, rise to meet challenges, and proceed like a happy warrior, with love and good humor, through all of it. But crucially, her big idea was one which was founded on the premise of amplifying other people's voices, supporting and guiding their own creativity and drive. So her success has been very much defined by the success of others, which is beautiful."
